STATEN ISLAND, N.Y. — Looking for a Christmas ornament in July or a Halloween wreath in February? How about a exclusive Staten Island-themed t-shirt, souvenir or take note card?
A new store operator lately turned his e-commerce enterprise into a brick-and-mortar shop in the Empire Outlets, giving these — and hundreds of other special present, attire and house decor merchandise — in a visible showcase only a Broadway-experienced designer could muster.
Vainness House Patterns, owned by Kurt Alger, grew to become a actuality thanks to the Empire Outlets’ Pop Up & Develop Program, which lends retail house to aspiring store house owners for varying durations of time to enable struggling firms.
The store opened its doors June 5.
As a professional Broadway theatrical costume and wig designer, Alger experienced been wondering about a physical storefront to showcase grand shows, invite purchasers in for immersive activities and flush out his online products traces.
He launched Self-importance Residence Models as an on the net organization, a pivot endeavor throughout the pandemic, when Broadway was shut to the general public.
“I started earning wreaths and crafts and floral matters and marketing them on Etsy,’’ he said. “That grew really quickly. I started undertaking craft fairs and a ton of folks saved asking, ‘where is your store?”’
He came throughout the news tale in the Staten Island Advance about the Pop Up & Increase method, which sparked an idea.
“I observed it late at night time,” he reported. “The up coming morning, I