October 18, 2021

High Gold

Its The Taste Of Gold

the secrets of marketing from the primary house searching host

5 min read

Why would Farrah Fawcett, the most famous “angel” and poster woman of all time, promote jewelry on Tv set?

In 1987, the actress did just that.

Her fame was even now soaring then, and the Dwelling Purchasing Club in St. Petersburg wasn’t specifically the zenith of sophistication. But one of her friends recommended it, and replicas of Farrah’s have jewellery promised to be well known.

“I hope no just one sees me executing this. My career will be over,” she confided to Bob Circosta, property shopping’s original host, prior to she went on air.

And which is when Bob taught Farrah the greatest top secret to offering, which has labored on TV’s unique home-buying network, now named HSN or the Property Buying Network, for 44 years: 

It’s about communicating, not commerce.

It is about helping, not hawking.

It’s about viewers, not you.

Farrah went on Tv, flashed her major white tooth and bought out of her jewellery — because she stopped wondering of herself and started out thinking of her viewers.

Would her earrings make them glance cigarette smoking incredibly hot in a pink swimsuit? 

Oh, heck, no — but they may possibly add sparkle on a wet working day. What is wrong with that?

All of life’s a pitch, Bob could say. (In fact, “Life’s a Pitch” is the name of his 2014 ebook.)

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